Skift Take

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.

Since its launch a decade ago, Skift has defined its journalism by offering exhaustively reported and unique insights that go beyond daily news cycle coverage. We deliver up-to-the-minute stories, of course, but the enterprise stories that we call Deep Dives are at the core of Skift's mission to deliver to our readers essential analysis about the business of travel.

We've published countless Deep Dives over our 10 years. To help you celebrate our anniversary, we are resharing a few of our favorites.


Priceline to Buy Kayak for $1.8 Billion and Keep Kayak Brand : This ends the short life of Kayak as a public company — it just finished its first post-IPO quarter. Priceline will gain a great online and mobile team to build its portfolio and will put muscle behind the Kayak brand.

How Turned the Other Online Travel Agencies Into Converts : The global hotel business is wide open with room for plenty of players to succeed, but is way ahead of the curve and the article tells why.


Airbnb's growing pains mirrored in New York City, where half its listings are illegal rentals : One would hope that a company that has the ears of both the youngest and the most affluent travelers would take its responsibilities seriously: Not only by the way they handle the legal side of the issue, but also in how they lead the conversation in addressing the questions that these laws raise.

Exclusive: BBC Is Selling Lonely Planet to Kentucky cigarette billionaire Brad Kelley : This sale is a headscratcher, but BBC was keen on finding a buyer and looks like Kelley is the most pr