Artificial Intelligence in Travel

Artificial intelligence is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users plan and book travel.

We want to make sure you know about it all, every step of the way. Read the archives below, and subscribe to the Skift AI Travel Weekly Newsletter.

News Blog

Testing ChatGPT Vs. Google Bard Using Travel Industry Buzzwords

"Can you write me lyrics of a new song about the travel industry buzzwords such as local, REVPAR, experiences, NDC, duty of care, AI, transformative travel, regenerative travel, overtourism, bleisure and revenge travel?" Skift, always battle-testing the future of travel... That was the prompt I gave to both ChatGPT (now about four months into its…

News Blog

Google Releases Bard, the Generative AI Rival to ChatGPT

Google is starting to release the chatbot Bard, its rival to ChatGPT. Google made the announcement Tuesday morning in a blog post. Users in the U.S. and the U.K. can join a waitlist for access. The platform will be expanded to other countries and languages later.  Both platforms are powered by generative AI, a model…


Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

News Blog

Booking CEO Glenn Fogel Cites Generative AI’s Promise and Hurdles

Booking Holdings CEO Glenn Fogel cited the "explosion of interest" in generative AI (artificial intelligence), but counseled that it would be prudent to be patient about delivering on its promises. Glenn Fogel, CEO of Booking Holdings, pictured here speaking at Skift Global Forum in September 2022 in New York, is keen on more tech investment.…

News Blog

GetYourGuide Relaunches Originals With Homepage Refresh

Tours and activities online booking platform GetYourGuide has unveiled a fresh look on its homepage this week, and with it, a new series of Originals by GetYourGuide. The Originals offering, previously put on hold towards the end of 2022, was run in partnership with local operators in popular destinations. Now the operator has shifted the…

News Blog

Companies Boost Spending on Flex Offices and AI, Cut Back on Travel

Company spending on co-working spaces is on the up, while business travel is declining, according to corporate card and expense firm Ramp. The clear winner is WeWork, but the report also pinpoints OpenAI, the maker of popular generative artificial intelligence (AI) chatbot ChatGPT, as another fast-growing budget winner. The latest Spending Benchmarks report from Ramp,…

News Blog

Travel Tech at JetBlue, Avis, Hilton and Avianca Still Seems Archaic

There's been well-deserved excitement in travel tech circles in recent years about everything from the New Distribution Capability to chatbots and the arrival of generative AI, but the reality is that much of what passes for travel technology is still backwards these days. An elevator at the Phoenix Airport car rental center on January 10,…

Skift Meetings

Meet Your Best Event Planning Resource: AI

Using artificial intelligence to plan events is no longer a dream, it is a reality. Here's how.

Meet Your Best Event Planning Resource: AI

News Blog to Test Guest ID Verification and Payment Alternatives for Foreign Purchases

Booking Holdings is hiring rapidly at its new engineering office in Bengaluru, India, to work on new projects such as how to verify guest identification with machine learning and new products such as alternative forms of international payment to traditional credit and debit cards. The parent company of has about 20 employees at its…

News Blog

Ad Software Company Clinch Expands Into Travel Industry Via Sojern Tie-Up

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership.  Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern.  Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad…

News Blog

Faroe Islands’ National Gallery Becomes the First to Launch Artificial Intelligence Exhibit

The National Gallery of the Faroe Islands launched an exhibition this week containing 40 images of the archipelago developed by artificial intelligence program Midjourney, becoming the first national gallery to feature a fully produced show created by artificial intelligence.  The exhibit, which runs from September 29 through October 30, reveals how prominent artists — such…